Meesho: Redefining Indian social commerce

India is a trust deficit economy. An average Indian prefer buying from some in their community rather than an outsider, Meesho took this as their core ideology and build a platform that can be used by anyone no matter which sales channel they use. ( Eg: Whstapp, Instagram )

The hottest Indian startup might not be Ola electric or Cred !!!

Overview

India is a trust deficit economy. An average Indian prefer buying from some in their community rather than an outsider, Meesho took this as their core ideology and build a platform that can be used by anyone no matter which sales channel they use. ( Eg: Whstapp, Instagram )

Meesho helps small and medium sellers by providing a great Social Commerce platform to sell their products. In October, Meesho became the most downloaded E-Commerce app of the month globally 🔥.

This $ 5 Billion behemoth just doubled its valuation in 6 months and just raised $570 million in its Series F round from investors like SoftBank Group Corp., Facebook 🌍.

Current story

90% of Meesho users are women from tier 2 -3 cities & 70 % are Housewives. Meshoo gives them a professional identity and empowers them with a secondary income.

Typically average Meesho sellers make $ 150-200 and top users around $ 400-500 per month. It has become a stable secondary income for many families.

Initially started with just ethnic wear, Now they even established cross border logistics with China to expand upon their offerings for their inhouse entrepreneur.

Meesho has the potential to become a household name in India and so far seems like they are on the right track.

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