Last fortnight, Zepto - A one-year-old Indian delivery startup, raised $100 Million from investors, including the prestigious YC.
Last fortnight, Zepto - A one-year-old Indian delivery startup, raised $100 Million from investors, including the prestigious YC 🔥.Grocery delivery space in India is a vast & rapidly maturing market with tough competition from existing players like Blinkit (formerly Grofers), bigbasket.com and Swiggy 🛒.
👋 Long waiting time, Zepto promise a 10 Minute delivery
👋 Availability and variety of goods
👋 Proper pricing with additional discounts
Zepto has a unique execution model where the company built a micro-Wearhouse around major cities, which act as the fulfilling centre for all its orders.
These dark stores are placed strategically based on consumer demand patterns and can fulfil considerable orders. ( currently handling 2500 orders/day )
This Micro-warehouse gives Zepto a significant advantage over the exciting player who relies on local partnerships with grocery chains or self-run dark stores for fulfilment.
Since Zepto owns own these micro-warehouses, they can
▪️ Intelligently forecast the demand and stock the products
▪️ Quick fulfilment time due to its positioning in the city
▪️ Relatively small size allows starting/shutdown/relocate micro-warehouses based on consumer demand pattern
▪️ Better pricing control over the product since they own the goods
This unique execution model was a significant reason behind investors enthusiasm towards Zepto💰
🔹 100 dark stores which are fulfilling 2,500+ orders/day.
🔹 1,00,000 new customers every week with a 200% Month-on-month growth rate.
🔹 An interesting 65 % customer retention rate.
Indian grocery delivery market being a hyper-competitive space with dozens of capital plush players, Zepto's journey will be an exciting story to watch.
Kudos and Best wishes to Aadit Palicha and Kaivalya V. Lead the way 🥂.
